The breadth and depth of the innovation show by World Poker Tour has enabled them to be one of the first organisations that people think of when they consider poker, making the brand one of the most powerful in the industry.
The organisation has managed to create an image and brand that encapsulates physical land-based tournaments, TV shows and mobile and internet gaming opportunities.
Although there are many well-known names in the poker industry, the term World Poker Tour is known and respected all over the world.